Music Business Handbooks
for Your Professional Development

The Musician's Internet:
Online Strategies for Success in the Music Industry

by Peter Spellman

Paperback
Price: $21.00
Published by Berklee Press/Hal Leonard
Publication date: 2002
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Put the power of the the Internet behind your music with The Musician's Internet! An easy-to-follow handbook for building site traffic, raising your visibility, expanding your music career, creatively marketing your music, and sparking a global fan base!

"The Musician's Internet is the best how-to book I've ever seen, with specific advice and examples on how to get your music to the world, there's tons of great ideas here, whether you're new to this, or been doing it for years."

- Derek Sivers, President CDBaby.com

What's inside:

I. Preface / Acknowledgements

II. Introduction

III. Creating an Effective Web Presence

  • Net Basics
(CH. 1)
  • Getting Started as a Net-Global Artist
(CH. 2)

IV. Essentials of Promoting & Marketing Yourself on the Net

  • Get Listed with all the free search engines and directories
(CH. 3)
  • Communicate with your fans and collaborators
(CH. 4)
  • Sharing, Selling & Licensing Your Music
(CH. 5)
  • Webcast your shows via a virtual nightclub
(CH. 6)
  • Broadcast over Internet radio
(CH. 7)
  • Sign a deal with an online record label
(CH. 8)
  • Develop an informed music career with the Net's rich library of music career guidance
(CH. 9)
  • Expand Your Online Presence
(CH. 10)

V. Looking Backward, Seeing Forward: Gazing Into the Crystal Web (CH. 11)

VI. Best Net Resources to Feed Your Internet Intelligence

VII. Net Jargon - Glossary

What they're saying about The Musician's Internet:

"The Musician's Internet is the best how-to book I've ever seen, with specific advice and examples on how to get your music to the world, there's tons of great ideas here, whether you're new to this, or been doing it for years."

- Derek Sivers, President CDBaby.com

"Peter Spellman's new book The Musician's Internet demystifies the net while teaching you all the possible ways to make yourself at home in cyberspace. If you are a smart songwriter trying to reach and stay in touch with all potential fans of your music, this book shows you how, step by step."

- Christine Lavin, Performing songwriter

"On behalf of aspiring artists the world over, and in the spirit of history's great explorers, Peter Spellman has discovered the secret pathway to profit for the independent musician! The Musician's Internet unravels the often overwhelming maze of options and opportunities that exist online for those seeking to gain exposure in today's music industry!"

- Walt F.J. Goodridge author of Rap;This Game of Exposure and founder of www.hiphopbiz.com

"Peter Spellman's book is nothing short of the 'key' to the internet for musicians and performers. He takes the vast internet landscape of hype and promises and shows musicians where, how and when to use the best resources on the net. His sections on email communication and music licensing show specific ways that musicians can use these powerful resources to enhance their careers, and his references throughout the book on successful marketing strategies will put dollars in musicians' pockets. This book should be required reading for any musician who is serious about a career in the business."

- Mark Northam Publisher, Film Music magazine Founder, Film Music Network

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Other Books by Peter Spellman:


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