The Self-Promoting Musician:
Strategies for Independent Music Success

by Peter Spellman
  • Paperback
    Price: $21.00
    Published by Berklee Press/Hal Leonard
    Publication date: 2000
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Finally a book that clearly states how to get into and succeed in this competitive music business. I wish this book existed back when I was just starting out. It would have saved me $1,000,000 worth of mistakes."
- Jonathan Fine, Director of A&R, Q Records

What's inside:

  • What's New About the New Music Industry?
  • Plan Your Work, Work Your Plan: Writing A Music Business Plan That Works
  • Developing Your Business Chops
  • Empowering Resources for Self-Managed Musicians
  • Have You Ever Thought of Starting Your Own Label or Production Company?
  • How's Your Net Working?: Increasing Your Contacts in the Music Industry
  • Creating an Impressive Press Kit
  • Creative Publicity & Promotional Ideas for Musicians
  • Finding Gigs in All the Right Places: Tapping the Sources of Lesser Known Work
  • Booking Club Gigs: Getting Your Foot in the Door Without Getting it Slammed
  • Live Deals: The Ins and Outs of Performance Contracts
  • Twelve Things You Can Do to Get the Most Out of Every Gig
  • Demo Diversity: Customizing Your Demos for Maximum Exposure
  • Media Power: Creating a Music Publicity Plan That Works, Part 1
  • Media Power: Creating a Music Publicity Plan That Works, Part 2
  • Getting Played on College Radio
  • Multimedia and Musicians: What it's About and How to Get Involved
  • Using the Internet to Promote Your Music

What others are saying about The Self-Promoting Musician:

After reading this book, I realize what every other book on the subject was trying to say, but never really got there. Definately a MUST for anyone interested in quitting their day-job and playing full time.
- Noah Goode, Cedar Falls, IA
As a freelance Drummer/Percussionist, The Self-Promoting Musician has been a great motivator to further explore my networking skills. In addition to covering just about every aspect of promoting a band or artist in the music business, Mr. Spellman lists a vast amount of reference materials, both in-print and on-line.
- Andrew A. Potenza from NYC
Thank you for all your wonderful insight into the world of music business. I recently ordered your title The Self-Promoting Musician, and have found it to be a god-send.
- Claysun, Vancouver, B.C., Canada
I heard of your website by reading your book The Self-Promoting Musician. I have read many books on this music business, but I have to tell you that yours was the best so far. I got so much helpful information, and I hope I can put it to good use. I am a cabaret/jazz vocalist; working mom, who finds it difficult to find extra time to focus on my career, and there is so much to learn and know about the business that it becomes overwhelming at times. But your book sure helped answer a lot of questions...Thank you so much for writing such a great book!
- Lorraina Marro
As the manager/ singer/ guitarist/ songwriter of the modern rock band Sixteen Down, I decided to purchase your book, The Self Promoting Musician which has helped me create more strategic and focused promotional and managerial tactics to help our group succeed. Thank you for helping the self-managed, self-promoting musician.
- Jacob Wolff (band: Sixteen Down)
I found about your website via your book The Self-Promoting Musician. I know you must get countless praises about your work, but quite honestly this book has absolutely everything. Above all, it really seems to motivate me when I'm feeling disillusioned about the music business. I must have read it a hundred times!! I don't know if you know much about Australia, but the music scene here is in a very sorry state. They don't wanna know about ten minute long opuses and rock operas, that's for sure! I've always been a traditionalist tour your ass off until you get a name for yourself but your book really opened my eyes in terms of the power of the internet. So now I'm really looking into the possibilities of selling and promoting my music on-line, and I'm needing all the help I can get! Thank you very much for your time and wise words.
- Mike Mills

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Other Books by Peter Spellman:

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